Starting a Brochure campaign marks an important progress for a company. Advertisement dissemination and a corporate identity are the decisive aspects in a company development, which shouldn’t be neglected, no matter if it is a start-up or a big consolidated corporation.
Each company situation is different, and for this reason, their objectives are also different. In this way, the type of Brochure that each brand needs to fulfill its aims is unique. However, there are some general steps that every company should take to accomplish a successful campaign.
Below we show you a series of steps that make up the general development process of a Brochure: from the creation of the concept to the printing. With these steps, you will be able to develop a clean campaign, avoiding unexpected problems. Although it’s almost impossible to avoid these problems, it’s important that you get under control as many elements as possible.
- The first step to be taken for a Brochure campaign is the interchanging of ideas between you and the graphic designer. It’s important that you have a clear idea of the concept you want to transmit and that you communicate this clearly to the designer. In this way, you will obtain the ideal graphic means to accomplish your particular aims. Remember that apart from the esthetic aspects, the adaptation of the graphic piece to the context in which the Brochure will be distributed is also very important.
- Then, the material that will be used should be defined. Once the conceptual aspect of the campaign has been defined, it’s time to make a decision as regards pictures and written context for the Brochure. During this phase, the best type of paper –newsprint paper and matte or glossy paper– and type of coating for your Brochure are determined. Apart from this, the number of brochures that will be printed is decided. If the print run is going to be large, you can choose to use a cheap type of paper. If it is small, maybe you can opt to use high-quality paper.
- When the first two steps are through, the cutlines and bleeds are determined. Cutlines are the marks to cut the paper. Bleeds, on the other hand, are a few inches extensions of the image to avoid cutting any margins of the image.
- The last step of the design process involves the selection of the printing system that will be used. Offset is the most frequently used system. The advantage of offset over other systems is that it allows the printing on any type of paper and in four colors. Apart from this, this system is suitable for large, small and medium print runs. In this phase, you will also have to choose shape for your Brochures. If you want an irregular shape cut then a special machine will be needed. If you want conventional right-angled Brochures, then a guillotine will be used.
- The fifth step involves the revision of the Brochure after printing the first sample. You will be given the final design to see whether it meets the expected requirements or if you want it to be modified. The number of revisions of the design will depend on the promotional package you have hired.
- The last step of the development process is the delivery of the final project. Once the Brochure has been approved, the final printing is carried out. Some design agencies also offer copywriting services and translation services in case you already have the written content and you want to distribute the Brochure in different countries.
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